Michael Leen, who owns a fashion brand and store called Operations in New York City, is helping her launch her line.
“She travels a lot for shoe design inspiration and most recently went to Buenos Aires,” Leen said.
Alba found factories in London and India to produce her designs, which center on the idea of a glammed-up flip-flop, not a rubber or beachy looking shoe. They sell for about $40 a pair.
Since launching her line earlier this year, Alba has developed other styles with straps across the back and with ankle straps. She usually has 15 to 20 styles on display at a time, and adds new styles often.
“Bridesmaids have been special ordering them because they look so super with the dress but (are) still so comfortable,” Alba said.